Back in Boston, a photographer and a graphic designer left the 9-5 world behind and decided they were only going to use their artsy-talents to one day fund their own brand. With loans and handouts not being an option, they aimed to launch a brand that represented the persistent hustle and mindset that was needed to shift their dreams into reality, despite the doubt of outsiders.

STAE TRU® | STRIVE TO ACHIEVE EVERYTHING THAT RELATES 2U was later born and introduced to the public through the means of headwear and original niche events. STAE TRU continues to follow this path, and now treat their hats as the centerpieces within their upcoming collections. Still driven by art and ambition, STAE TRU hopes to encourage others to “Fuel their future’s fire with their passions” and always Be ORIGINAL in the process.